With bulk-sized everyday essentials delivered right to your doorstep, Boxed Wholesale was in a unique position during Covid19. Originally tasked with concepting for our upcoming earth day campaign (a challenge for a company that values bulk), I quickly pivoted to expand the campaign to address current affairs.

The solution–Boxed In Boredem Busters: A social media takeover filled with games, activities, quizzes, Pinterest worthy DIY upcycling projects (had to add Earth day in there somewhere) and more for our customers to enjoy. The entire creative team then collaborated on ideas, designs, and illustrations, creating an extensive collection of interactive games for Instagram and Instagram Stories, and Pinterest.

The series garnered millions of social impressions and a ton of UGC content.