Moving forward doesn’t require forgetting where you came from. Mack Weldon’s 10 year anniversary is an opportunity to celebrate our roots, and be inspired by how far we’ve come. With a decade of discoveries, thousands of top-rated reviews, and head-to-toe bestselling styles, this campaign showcases how it all started — with underwear. As creative lead, I partnered up with creative agency, Standard Black, to create the campaigns’ look, feel, and final creative.